# Asiawide Franchise Consultants

> Singapore-based franchise consulting firm established in 1989. Over 32 years of experience helping 1,300+ businesses franchise, expand, and optimise their franchise systems across Asia and beyond.

## Company Overview

Asiawide Franchise Consultants Pte Ltd is one of Asia's most established franchise consulting firms, headquartered in Singapore. Founded by Albert Kong — one of the first Asians awarded the Certified Franchise Executive (CFE) designation by the International Franchise Association — the firm has built a network spanning 70+ partners in 50+ countries.

## Core Services

- Franchise Development: End-to-end franchise system creation including operations manuals, financial modelling, legal agreements, training programmes, and marketing strategy.
- Business Matching and Brokerage: Connecting franchisors with qualified master franchisees, area developers, and investors across Asia using a proprietary database and 70+ strategic partners.
- Franchise Audits: Periodic health checks of existing franchise networks covering operations, compliance, financial performance, and franchisee satisfaction.
- Market Entry Strategy: Feasibility studies, regulatory guidance, partner identification, and market-specific adaptation for brands entering new Asian markets.
- Dispute Mediation: Neutral third-party mediation between franchisors and franchisees.

## Markets Served

Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, China (including Hong Kong), Taiwan, India, Australia, Middle East (UAE, Saudi Arabia), and 50+ additional countries through strategic partners.

## Notable Engagements

Brands the firm has worked with include: Jumbo Seafood, Tim Ho Wan, OSIM, 4 Fingers, Little Sheep (YUM!), OldTown White Coffee, World of Beer, Mom's Touch, Pasta Mania, Phuc Long Coffee, Martha Tilaar Spa, Funsiamo, and Mad Over Donuts.

## Awards and Recognition

- ASEAN Franchise Expert of the Year (2019)
- Global Franchise "One of 20 Faces to Watch" (UK, 2017)
- Who's Who Legal: Franchise listed practitioner (2018)
- CCFA 10-year Contribution to Franchising Award (China, 2008) — first non-Chinese recipient
- ACHP Franchising Award (Taiwan, 2011) — first non-Taiwanese recipient

## Leadership

Albert Kong, CEO and Managing Director. Certified Franchise Executive (CFE), Certified Management Consultant (CMC), Senior Practicing Management Consultant (SPMC). Has spoken on franchising in 48+ countries on over 300 occasions.

## Publications

Publisher of "Asia Franchise & Business Opportunities" magazine (bilingual English-Chinese) since 1994.

## Contact

- Website: https://www.asiawidefranchise.com.sg
- Email: infoalbert@asiawidefranchise.com.sg
- Phone: +65 62225177743 2282
- Address: 101 Thomson Road, #31-01, United Square, Singapore 307591

## Professional Affiliations

- Franchising & Licensing Association, Singapore (Executive Committee, since 1994)
- Institute of Management Consultants, Singapore
- SCOPE-IP Consultant, Intellectual Property Office of Singapore
- Former Board Member, Asia Pacific Centre for Franchising Excellence (2010–2017)