Under Albert’s leadership, the company has helped close to 900 companies in Asia to develop their business concepts and expand their businesses. Albert is among the first handful of Asians to be awarded by the International Franchise Association (IFA) the Certified Franchise Executive (CFE) title in 2005. He is a Certified Management Consultant (CMC), and Senior Practicing Management Consultant (SPMC). He was an active council member at the Institute of Management Consultants, Singapore for many years. Albert was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS). Note: the Scope_IP scheme has been subsumed into other schemes.
Albert also served (2007-2012) as Honorary Secretary of ISCOS (www.iscos.org.sg) which helps ex-prisoners adapt to their new leash of life outside the prisons. He currently serves as the Dy Chair for this organization’s charity fund (ISCOS Regen Fund) committee. He was awarded the Long Service Award by Dy Prime Minister Teo on 29 Oct 2011.
In recognition of his expertise, he has been invited to speak at franchise seminars in 48 nations (as of April 2019) in over 300 occasions. They include USA, UK, Spain, Portugal, Australia, Japan, Korea, Russia, Hong Kong, Taiwan, Thailand, Turkey, Singapore, Malaysia, China, N.Z, Indonesia, Lebanon, Philippines, Mongolia, Kuwait, Jordan, UAE, Saudi Arabia, Vietnam, Cambodia, India and other nations. Practicing what he preaches,
Albert expanded his business network by sub-franchising it to Malaysia, Thailand, Taiwan, China and Hong Kong. He has now built the network to close to 80 partners around the world.
His brainchild Asia Franchise & Business Opportunities (AFBO) magazine was launched on 28th March 1994. Albert was a member of the Franchise Services Advisory Committee at the then Singapore Trade Development Board 1993 – 1997. He is an executive committee member of the Franchising & Licensing Association – Singapore (since 1994) and was a member of the Steering Committee for Global Franchising ’97. He still co-chairs the exhibition committee today.He also serves as Chairman for International Development Committees since 1991.
He is also a PAP member of the current ruling political party. Albert’s previous positions include: General Manager (Marketing) at a subsidiary of a listed company; Group Marketing Manager at The Hour Glass Ltd (a public-listed company); Manager, Key Accounts & Manager, Service Establishments, & other positions, at American Express Intl. Albert also holds the rank of Captain in the Singapore Armed Forces.
His awards include: 10-year contribution to Growth of Franchising in China (1998-2007); Significant contribution to Growth of Franchising in Taiwan (2011); Certificate of Honour (International Year of Cooperatives 2011), and many others. He was recognized as one of 20 Faces of Franchising by UK’s franchise magazine in 2017; he was also listed as one of the world’s top practitioners by Who’s Who Legal : Franchise 2018.
Westin Stamford in Singapore. She was one of the pioneers within the hotel’s management team with key responsibilities over the setting-up, operations and staff training for the Canton Garden & Se-Chuan Court Chinese Restaurants in the Westin Plaza as well as the renowned Compass Rose Restaurant and Lounge in the Westin Stamford.
Christine obtained the Advanced Certificate of Training and Assessment (ACTA) conferred by IAC in 2009. She was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS).
Christine is also a Certified Productivity Consultant, a title awarded by the Singapore Productivity Centre.
Christine Rovina Cheung joined the Company as Associate Consultant since early 2003 and her areas of specialization are in franchise consulting as well as Case Trust accreditation services. Christine has over 20 years of management experience.
Christine has been directly involved in the franchising business since 1995 as Manager in Crestar Holdings Pte Ltd, Crestar Learning Centre and ELFA Learning Centre. She was one of the three-team members for the Crestar franchise development project in 1995. Having worked closely with IE Singapore (formerly known as TDB; now named as Enterprise Singapore) and Spring Singapore (formerly known as PSB & NPB; now merged with IE ,called Enterprise Singapore), Christine was instrumental for the Franchise Development Scheme for Crestar Learning Centre and subsequent launching of Crestar Franchise in Singapore & Overseas. Prior to her employment with Crestar Holdings, Christine was the Central West Zone Head for Yamaha Music School and directly responsible for the operational and financial performance of 3 music schools. She was also a franchisee of ELFA Learning Centre for several years before joining Asiawide Franchise Consultants.
With over a decade of experience spanning SME advisory, international market entry & franchise development, Jonathan sits at the intersection of strategy and execution — helping brand owners translate business potential into scalable, cross-border franchise success.
His work centres on three core areas: building franchise systems that are operationally sound and investment-ready, identifying and developing the right partnerships across Singapore, Southeast Asia, and emerging markets, and guiding companies through the complexities of international expansion with clarity and precision.
Under Albert’s leadership, the company has helped close to 900 companies in Asia to develop their business concepts and expand their businesses. Albert is among the first handful of Asians to be awarded by the International Franchise Association (IFA) the Certified Franchise Executive (CFE) title in 2005. He is a Certified Management Consultant (CMC), and Senior Practicing Management Consultant (SPMC). He was an active council member at the Institute of Management Consultants, Singapore for many years. Albert was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS). Note: the Scope_IP scheme has been subsumed into other schemes.
Albert also served (2007-2012) as Honorary Secretary of ISCOS (www.iscos.org.sg) which helps ex-prisoners adapt to their new leash of life outside the prisons. He currently serves as the Dy Chair for this organization’s charity fund (ISCOS Regen Fund) committee. He was awarded the Long Service Award by Dy Prime Minister Teo on 29 Oct 2011.
In recognition of his expertise, he has been invited to speak at franchise seminars in 48 nations (as of April 2019) in over 300 occasions. They include USA, UK, Spain, Portugal, Australia, Japan, Korea, Russia, Hong Kong, Taiwan, Thailand, Turkey, Singapore, Malaysia, China, N.Z, Indonesia, Lebanon, Philippines, Mongolia, Kuwait, Jordan, UAE, Saudi Arabia, Vietnam, Cambodia, India and other nations. Practicing what he preaches,
Albert expanded his business network by sub-franchising it to Malaysia, Thailand, Taiwan, China and Hong Kong. He has now built the network to close to 80 partners around the world.
His brainchild Asia Franchise & Business Opportunities (AFBO) magazine was launched on 28th March 1994. Albert was a member of the Franchise Services Advisory Committee at the then Singapore Trade Development Board 1993 – 1997. He is an executive committee member of the Franchising & Licensing Association – Singapore (since 1994) and was a member of the Steering Committee for Global Franchising ’97. He still co-chairs the exhibition committee today.He also serves as Chairman for International Development Committees since 1991.
He is also a PAP member of the current ruling political party. Albert’s previous positions include: General Manager (Marketing) at a subsidiary of a listed company; Group Marketing Manager at The Hour Glass Ltd (a public-listed company); Manager, Key Accounts & Manager, Service Establishments, & other positions, at American Express Intl. Albert also holds the rank of Captain in the Singapore Armed Forces.
His awards include: 10-year contribution to Growth of Franchising in China (1998-2007); Significant contribution to Growth of Franchising in Taiwan (2011); Certificate of Honour (International Year of Cooperatives 2011), and many others. He was recognized as one of 20 Faces of Franchising by UK’s franchise magazine in 2017; he was also listed as one of the world’s top practitioners by Who’s Who Legal : Franchise 2018.
Westin Stamford in Singapore. She was one of the pioneers within the hotel’s management team with key responsibilities over the setting-up, operations and staff training for the Canton Garden & Se-Chuan Court Chinese Restaurants in the Westin Plaza as well as the renowned Compass Rose Restaurant and Lounge in the Westin Stamford.
Christine obtained the Advanced Certificate of Training and Assessment (ACTA) conferred by IAC in 2009. She was also appointed SCOPE-IP Consultant registered with the Intellectual Property Office of Singapore (IPOS).
Christine is also a Certified Productivity Consultant, a title awarded by the Singapore Productivity Centre.
Christine Rovina Cheung joined the Company as Associate Consultant since early 2003 and her areas of specialization are in franchise consulting as well as Case Trust accreditation services. Christine has over 20 years of management experience.
Christine has been directly involved in the franchising business since 1995 as Manager in Crestar Holdings Pte Ltd, Crestar Learning Centre and ELFA Learning Centre. She was one of the three-team members for the Crestar franchise development project in 1995. Having worked closely with IE Singapore (formerly known as TDB; now named as Enterprise Singapore) and Spring Singapore (formerly known as PSB & NPB; now merged with IE ,called Enterprise Singapore), Christine was instrumental for the Franchise Development Scheme for Crestar Learning Centre and subsequent launching of Crestar Franchise in Singapore & Overseas. Prior to her employment with Crestar Holdings, Christine was the Central West Zone Head for Yamaha Music School and directly responsible for the operational and financial performance of 3 music schools. She was also a franchisee of ELFA Learning Centre for several years before joining Asiawide Franchise Consultants.
With over a decade of experience spanning SME advisory, international market entry & franchise development, Jonathan sits at the intersection of strategy and execution — helping brand owners translate business potential into scalable, cross-border franchise success.
His work centres on three core areas: building franchise systems that are operationally sound and investment-ready, identifying and developing the right partnerships across Singapore, Southeast Asia, and emerging markets, and guiding companies through the complexities of international expansion with clarity and precision.
101 Thomson Road, #31-01
United Square
Singapore 307591
Please contact the Founder/CEO Albert Kong (Data Protection Officer Designate) at albert@asiawidefranchise.com.sg for all matters relating to the company’s personal data protection guidelines and policies.
Please contact the Founder/CEO Albert Kong (Data Protection Officer Designate) at albert@asiawidefranchise.com.sg for all matters relating to the company’s personal data protection guidelines and policies.
