“The essence of strategy is choosing what not to do”
~ Michael E. Porter
Father of strategic management
We have developed a suite of powerful tools that over the last 30+ years that enable business owners to figure out and focus on the 20% of things that generate 80% of the results.
Our operating principle in Franchise Development is this: “If You Fail To Plan, You Are Planning To Fail”.

Working with Asiawide means that you get the entire spectrum of our Franchise Development capabilities at your disposal. We don’t do anything unless it revolves around making your franchise business sharper, smarter and simpler.

These are the key components of our framework:
1. Conceptualizing The System
According to research done in the US by Timothy Bates, a Wayne State University Economist, only 62% of franchised businesses had survived after 4 years, while 68% of independent small businesses were still open for business.* And independent businesses were far more profitable. Profitability was actually negative, on average, for franchised firms over the four-year period.

In our experience, many franchises fail because they started on the wrong footing with the wrong system. Our responsibility is to ensure that you go through a thorough brainstorming and soul-searching exercise (to strategize for the long-term, to enhance strengths and minimize weaknesses) before we crystalize the franchise concept with you.
2. Building The Infrastructure
A building with a bad foundation will not withstand tremors well. It will eventually crack and collapse. Our responsibility is to make sure you have the proper infrastructure in a place so that your franchise can take on the responsibility of providing reliable support services both to your corporate outlets and the franchisees’ outlets, locally and internationally, for the long term.
Going into business with great enthusiasm is not enough. Realistic projections based on strict criteria must be adhered to so everyone involved will know what resources are needed before they commit to the relationship. The figures must be well-researched. Our real experience in managing franchises before becoming franchise strategists has been and will continue to be valuable in this respect.
4. The Operational Feasibility
The franchisee must be guided in such a manner that the entire network functions in a unified, consistent, re-enforcing manner, achieving the results envisioned during the planning stage. A thick and colourful manual may not necessarily mean it is useful to the franchisee!
We work with well-established law firms to ensure that your concerns and needs are considered properly without making the terms and conditions unnecessarily onerous on the franchisees.
We can help your market your franchise effectively through:

- A worldwide network with partners in more than 60 countries.
- Marketing communications resources such as Asia Franchise & Business Opportunities magazine; the company’s Facebook, Twitter, LinkedIn pages; exhibition booths at many franchise-related exhibitions in Asia and beyond every year; a strong database of prospective franchisees; etc.
- The laser-focused commitment to help you find the franchisees you have profiled.
7. The Franchise Audits
Because things move at such a fast speed, and the competition is getting fiercer, established franchisors will find it useful to have a ‘Health Check’ once every few years. We will objectively analyze your existing operations and propose improvements so that you grow from strength to strength.
Not every well-known concept will become successful in every market. A proper analysis will save the franchisor and the franchisee lots of time, money and energy in case the chances of success in the market in question are extremely low. Conversely, a not-so-well-known franchise may fly high in another market because of other incredibly positive factors. Our in-depth feasibility studies will increase your chances of success in new markets.
9. The Project Management
We have a team of experienced consultants with real franchise management experience who can help the franchisor and/or franchisee to set up the business and to run the business on a day-to-day basis on a short-term contract basis. This can include piece-meal jobs like the updating of the Operations Manuals, the launch of a new product or service, etc.
10. The Other Services
We can act as the franchisor’s representative in several areas:

- Enforcing terms stated in the franchise agreement concerning termination of a franchisee based in Asia.
- Carrying out other tasks after reaching an agreement with the franchisor on the scope of work and the consideration thereof.


Our operating principle in Franchise Brokerage is this: “Success Depends On What You Know As Well As Who You Know”.

Whether you are thinking of recruiting more franchisees or inviting investors to take equity in your current business, our team in Singapore and our large network of overseas strategic partners can be mobilized to help find the right fit for you based on the criteria you have given to us.

Clients that have used us include OSIM, 4-Fingers, Little Sheep (YUM! China), etc. Our time-tested strategies and various marketing platforms have proven to be effective.
Our operating principle in Franchise Management is this: “You Can’t Manage What You Can’t Measure”.

That is why we have developed our own proprietary franchise management system called Asiawide Digital Advantage™ to ensure that you can always see what is happening within your franchise network and manage both the emerging opportunities and problems well,

The Asiawide Digital Advantage™ franchise management system includes the following modules:

- Onboarding Protocols.
- Performance Management.
- Communications Hub.

This system will help make the franchisor and their franchisees more effective in many critical areas such as sales and tasks tracking, financial performance, operations, feedback, etc.

The Franchise Strategist

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Hi I'm Albert! How may I help you today?